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eyes open.

Privacy intelligence for ordinary people

 

 

Vigil Daily reads the policies, spots the tricks, maps the brokers, watches the trackers, and explains what your apps are allowed to do, then shows you how to protect yourself.

Privacy intelligence for ordinary people

V I G I L

The internet counts on you looking away.

Vigil Daily reads the policies, spots the tricks, maps the brokers, watches the trackers, and explains what your apps are allowed to do, then shows you how to protect yourself.

For everyone who’s ever felt watched.

That feeling when the Internet knows something you never told it

That’s not paranoia. That’s the data economy doing exactly what it was designed to do.

Websites track where you go after you leave. Apps you forget about are still running and collecting. Companies you’ve never heard of are building files on you right now.

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Four tools. Every layer where your data moves.

The Vigil Daily Report

Privacy EditionThe Surveillance Economy, by the NumbersData & Society
Data Brokers

Over 5,000 Companies Are Buying and Selling Your Personal Data Right Now. Most of Them Answer to Nobody.

The data broker industry now counts more than 5,000 active companies worldwide. They collect purchase histories, location data, browsing habits, and medical records, then package and sell that information to advertisers, insurers, employers, and governments.

The market is worth $284 billion today. There is no federal law in the US that governs what brokers can collect or who they can sell to. One in five operates under no oversight at all. Most people have never heard of them.

5,000+
active data brokers worldwide. 1 in 5 has no oversight.
$629B
projected industry size by 2035
Tracking48

The 100 Most Visited Websites Average 48 Trackers Each

Most belong to Google, Facebook, or one of a dozen ad tech companies. Google's network reaches 68% of all web pages, meaning the company sees most of what you do online whether or not you use any of its products.

Privacy Policy6,461

The Average Privacy Policy Runs 6,461 Words. Most People Spend 90 Seconds on It.

36% of users have never read a privacy policy at all. The rest skim it. Legal teams know this. The length is not a side effect. It is the strategy.

Dark Patterns97%

97% of Major EU Websites Use Interface Tricks to Push Users Into Sharing More Data

The EU Data Protection Board found pre-ticked consent boxes, hidden opt-out buttons, and countdown timers on most high-traffic sites. 76% had elements specifically built to override user choice.

$460

Google earns per US user per year. You earn nothing. That is the actual price of free.

$150

Average cost per stolen record in 2024. Average breach cost: $4.88M. You get a notification email.

$0

Your share of the data economy. The one you contribute to every single day.

Also in this report
$4.88M
What a Data Breach Costs the Company That Lost Your Records

Fines, legal fees, and remediation average $4.88 million per incident. Affected users typically receive a notification and one year of free credit monitoring.

74%
Google's Reach Across All Web Traffic

Three quarters of all web requests pass through Google's tracking network. This includes sites that have no Google products on them at all.

90s
How Long People Actually Read Privacy Policies

90 seconds. The documents themselves take 30 to 45 minutes to read properly. This gap is not a design flaw.

How Vigil Daily Helps

Vigil Daily reads the policies, identifies the trackers, and tells you what matters. No legal background required.

Sources: Statista · NordVPN Tracker Report 2022 · HTTP Archive Web Almanac 2024 · IBM Cost of Data Breach 2024 · EU Commission Deceptive Patterns Study 2022

Your vigil

Your data
is out there.

It's time to go claim it.

Every policy you clicked past. Every tracker you never saw. Every broker who has your file. Vigil Daily brings it all to the surface.

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